Our mandate was to create a digital solution for Gris Québec, a non-profit organization that aims to demystify sexual and gender diversity. The organization offers conferences for schools but also a pairing service for young people who need help during their coming-out.
We targeted four user groups and several problems related to each group. We chose ultimately to create a solution for the most vulnerable group, the young people of the LGBTQIA+ community.
The issue: «The waiting time between the request for pairing and the beginning of the service is very long», which can cause more serious problems such as isolation. Our solution is to create an online support community to make the service easier to access and more appealing to adolescents. By doing so, we reduced the number of steps before using the service and avoided having the youth go through a heavy school-run process that can be intimidating.