Marius wanted new labels created for their coffee bags, on a very low budget, with very specific inspiration models. The most important part was to keep in mind the client’s eco-friendly mindset, and that they support fair trade and organic farming. The design needed to be simple enough so the customer could create new labels for different coffee types by themselves.
Marius
The brand is mostly inspired by the Provence region of France, world-famous for its lavender fields. A classic illustrative method was used to inspire an organic, artisanal and traditional universe.
I used this opportunity to design a whole brand image that gave the client an idea of how the new label design could be taken further.
December 2018
Marius & Coffea
Branding
