The customer wanted to establish a high-end brand with distinguished products. The company stands out with its refined manufacturing techniques thanks to its Charentais alembic still. This led us to create a brand that reflects class and elegance. We were looking to reach an audience that appreciates quality and who is looking for products that impress.
The brand’s name refers to the entrepreneur’s grandmother’s first name, who passed on the love of spirits to her family. In a predominantly male field, establishing a brand with rather feminine imaginary, will attract the attention of a diversified public. This nominal allowed us to distinguish the brand from their competition with a more feminine approach, contrasting with the masculine environment of distilling. Without falling into obvious female clichés, too close to sexism, we were successful in inspiring a different feeling; feminine, but classy and respectful.
Designed with Claudie Mathieu & Rachel Bouchard
